Brewed with wild rice that gave the Menomonee River Valley its name, this collaboration beer between City Lights Brewing and Third Space Brewing is a celebration of the transformative changes that have taken place in the Valley over the last 20 years. Proceeds will help to fund the work ahead.
Menomonee Valley Partners (MVP), City Lights Brewing, and Third Space Brewing invite the community to the limited edition beer release on Thursday, September 19 at 4:30pm.
Photo: Eddee Daniel
Brewed with wild rice that gave the Menomonee River Valley its name—“menominee” comes from the Algonquin word for rice—the Menomonee River Valley Urban Escape lager represents the Valley’s transformation into an urban oasis. The golden color is reminiscent of a sunset viewed while kayaking on the Menomonee River or walking through the native grasses in Three Bridges Park, a former railroad yard turned park. The pilsner-like bitterness and German Noble hops honor the legacy of old Milwaukee brewers like Pabst and Falk, which once sat right on the edge of the Valley. And, just like the Valley, the beer is the product of collaboration and partnership—both reminders of the good work we can do together.
The first 50 people to purchase an Urban Escape will take home a commemorative Menomonee River Valley pint glass!
Like the Valley’s transformation, the beer is a collaborative effort. A dozen Valley businesses sponsoring Valley Week, Menomonee Valley Partner’s annual weeklong festival, worked with Jimmy Gohsman of City Lights Brewing Company and Kevin Wright of Third Space Brewing to create a beer representative of the Valley’s history and vibrancy.
Master brewers, Kevin Wright of Third Space Brewing & Jimmy Gohsman of City Lights Brewing, holding wild rice used in the limited edition beer
Valley businesses got together to brainstorm a beer that would reflect the Valley’s history as well as what it is today, a vibrant neighborhood filled with urban nature, good jobs, and popular destinations
Proceeds from the beer throughout Valley Week, September 21-28, support Menomonee Valley Partners and continued work to revitalize and sustain the Menomonee River Valley.
Valley Week, presented by Potawatomi Hotel & Casino, is an annual event celebrating urban nature, destinations, and great careers in Milwaukee's Menomonee River Valley.
Explore and experience the Valley at 13 events in just one week. From the Ultimate Beer Run 3.7K, Happy Hour Cruises, Job Fair, and so much more, Valley Week showcases some not-to-be-missed unique Valley experiences!
Urban Escape in the News
